HOT NEWS FROM BEAUTY'S COOLEST PARTNERSHIP! Video

HOT NEWS FROM BEAUTY'S COOLEST PARTNERSHIP!
GET RED THAT LASTS!
NEW LASTING FINISH LIPSTICK, THE FIRST COLLECTION CREATED BY KATE MOSS

Kate Moss and Rimmel have long been beauty's most iconic partnership. Together, the ultimate London girl and the edgy London makeup brand have completely redefined what it means to be hip and cool. Now Kate and Rimmel have decided to take their collaboration a step further, with the supermodel for the first time developing her very own lipstick range, exclusively for Rimmel. Introducing the year's most exciting makeup launch: the Kate Moss Lasting Finish Lipstick Collection.

Kate’s love of Rimmel Lasting Finish lipstick goes back a long way, she once confided that its famous Heather Shimmer shade was the first lipstick she ever bought. With her debut foray into makeup, she gives this cult classic a sensational twist, infusing it with her own inimitable touch of fashion and oh-so-effortless glamour. First, the legendarily luscious formula, to maximize the wow factor of Kate's colour collection, is now infused with the unique Black Diamond. This formula boasts extraordinary light-reflecting properties and adds depth and intensity in every shade, giving them that unique Kate Moss power to mesmerize.

Talking about her new lipstick collection Kate says “My inspiration for this range was really to create a range of easy to wear, classic shades that I have always worn and loved. From bright reds, to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were also comfortable to wear. Whatever your outfit there is sure to be a shade to match!”

For this new Kate Moss Lasting Finish Lipstick collection, Kate worked closely with Rimmel to design a chic matte black pack that perfectly represents her glamorous rock’n’roll style. Kate’s iconic pack is truly personalised with her signature in an eye catching stand-out red giving it true elegance with an edge!

For the collection, the world famous model had a very clear point of view. Putting all her experience on the runway, in the studio and on the red carpet into her collaboration with Rimmel, she created 15 stunning shades exclusively for the Kate Moss Lasting Finish Lipstick collection. Four stars in particular embody Kate's own style: The shade 1 is her number 1 red the ultimate colour for a night out (and which she models in the Rimmel ad). Shade no. 2 is her favourite pink which is perfect for going from daytime chic to a night out with the girls. Her basic nude is definitely the no. 3 whereas just like a chic little black dress her shade no. 4 is the fail safe shade for any occasion.
All the shades are intense and creamy, with one notable exception number 15, a super-pearly mauve-tinged grey, which can be worn on its own as a fashion statement or over another shade to give it a new dimension – much as Kate herself might throw on a leather jacket over an evening dress.

Kate Moss also provided inspiration for the rest of the Rimmel Winter 2011 Collection, a covetable, collectible capsule for eyes and nails. The Union Jack Eyeshadow palette spotlights the daring metallic shadows Kate wears so well: Black Cab (001) is a stunning grey-to-black monochrome for the ultimate smoky-eyed look. With this palette, fabulous lashes are a must– get them at a stroke with Extra Wow Lash Mascara, a super-volumizing formula that lets you step up the drama from day to night. It comes in one shade – blackest black – and in stunning Union Jack packaging.

Nail the London look with Rimmel's amazing Instant’Art Press On Colour, cutting-edge technology decorated with the revisited iconic Union Jack. Who needs a manicurist when you can achieve a personalized, professional-looking finish in seconds with these super-fine real nail polish in patch, once applied to nails, create a smooth finish; with no drying time and up to 10 days' chip-proof wear!

Coming soon to a store near you… The Rimmel Winter 2011 Collection starring Kate Moss Lasting Finish Lipstick. Stand out! Be inspired! Blow them away!

FACT SHEET

KATE MOSS LASTING FINISH LIPSTICK
AND RIMMEL WINTER 2011 COLLECTION

RIMMEL WINTER 2011 The Rimmel Winter 2011 Collection inspired by Kate Moss COLLECTION and starring the first ever lipstick created by the edgiest London girl and iconic face of Rimmel.
Developed by Kate Moss in collaboration with Rimmel, Kate Moss Lasting Finish Lipstick with light-reflecting Black Diamond captures the essence of Kate's oh-so-effortless glamour with 15 mesmerizing shades in cool matte black packaging signed by the supermodel. The rest of the Rimmel Winter 2011 Collection takes inspiration from Kate's hip London style for three cutting-edge products: Union Jack Eyeshadow, Extra Wow Lash Mascara and Instant Art Press On Colour, the hot new trend for nails.

the products
Kate Moss Lasting Finish Lipstick
Union Jack Eyeshadow
Extra Wow Lash Mascara
Instant Art Press on Colour