Lancia is the main sponsor of the 68th Venice International Film Festival

For the sixth consecutive year, Lancia will be the main sponsor of the International Film Festival organised by the Venice Biennial, which runs from August 31 to September 10, 2011. For this prestigious event, the Brand will provide the organisation with a fleet of Lancia cars, which demonstrate the best of Italian elegance, exhibiting the 68th Festival logo on their sides. These cars will take special guests and cinema stars to the red carpet and drive them to and from the Lido.

 

The new Lancia Ypsilon will be present at the event. This "small flagship", only 3.84 metres long, finely blends the best of Italian style, innovation and environmental friendliness. Moreover, a 5 door version is on offer for the first time, providing more comfort for lovers of Lancia charm, technological excellence and unique style. The new Ypsilon, the first of this new Lancia range that offers a perfectly balanced blend of refined style, substance and attention towards customers, has been available since June on the major European markets and will be introduced, under the Chrysler brand, in the United Kingdom and Ireland in September.

 

After the successful previous editions, the Lancia Café is returning to Venice once again. This unique meeting place, set up at the Hotel Excelsior at the Venice Lido, exhibits a totally new look. Big changes for the Lancia Café that will move to the pool area of the Hotel Excelsior. Completely restyled and enlarged, the Lancia Café has grown from 2010's 330 m³ to the current 2,400, including 400 m³ of covered and air conditioned rooms, with interview areas. Increasingly unique, exclusive and welcoming, the Lancia Café will allow the Festival's stars to meet up in a sophisticated and relaxing environment. Among this year's novelties, the Lancia Café will host an exclusiveMoët&Chandon champagnerie by the pool.

 

Most importantly, the Lancia Café will host meetings of talents, producers, media and one-to-one interviews with directors and actors. Moreover, during the event, the Lancia Café will host great events and gatherings organised by Lancia, by production companies and by leading magazines and institutions. This year too, Lancia will sponsor the Festival's opening dinner and the exclusive “after dinner party” at the Lancia Café immediately after the dinner.

 

By sponsoring the 68th Venice International Film Festival, Lancia strengthens its links with the world of cinema, an extremely close relationship, confirmed by the direct appearance of Lancia cars in famous movies, including "Big Deal on Madonna Street" in 1958, "The Easy Life" in 1962, "A Man and a Woman" in 1966, "Deep red" in 1975 and "Pour la peau d'un flic" in 1981. In addition, the Brand, since 2006, has been supporting the main film festivals, those which are distinguished by their class, style, importance and internationality. Not to mention that, since 2008, the Lancia Delta is the Official Car of some of the most prestigious film festivals, an undisputed star of attractive adverts featuring Richard Gere and featured in a revolutionary placement in the film "Angels and Demons".