From August 31st to September 10th, 2011 on the occasion of the 68th Venice International Film Festival organized by the Biennale di Venezia, the famous “Mostra” which Jaeger-LeCoultre has been sponsoring for seven consecutive years, the brand will unveil its own dream cast of exceptional watchmaking creations.
As a loyal partner of the Venetian festival since 2005, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners: three unique models will thus reward the Best Actress and Best Actor of the year, as well as the Best Film, the Golden Lion Award.
Ten star-studded nights will precede the Venice Film Festival’s awards ceremony and, with the support of the many celebrities gracing the red carpet, Jaeger-LeCoultre will finance ten operations at the Salam Centre for cardiac surgery, which was opened by the Emergency humanitarian organization near Khartoum, Sudan. As a symbol of this charity Jaeger-LeCoultre engraved its Reverso watch with a Salam Centre symbol: a red heart. Seeing a hand (of an artist wearing the watch) on a heart on the Festival’s red carpet is a symbol of the brand’s adhesion to the Salam Centre support project.This year’s “Jaeger-LeCoultre Glory to the Filmmaker Award” will honour Al Pacino, the exceptional personality presenting his third movie in Venice.
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