About Jaeger-LeCoultre: A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallée de Joux (Switzerland). It played a pioneering role by uniting the full range of horological skills under one roof and made an indelible imprint on the development of the sector by creating legendary watches such as the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon I, as well as the Atmos clock.
Guided by time-honoured know-how and a constant quest for technical enhancements, the company's master-watchmakers, engineers and technicians craft each watch in harmony with the same dedication. Each masterpiece, heir to more than 178 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux.
Building on a vast heritage encompassing over 1,000 calibres and over 300 registered patents, Jaeger-LeCoultre remains the standard of reference in the field of high-end watchmaking.
Reverso in the feminine mode: a watch with a unique style
New Grande Reverso Lady Ultra Thin
80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from impacts while revealing its personalised engraved back.
Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon that exercised its seductive appeal well beyond polo fields. From 1931, onwards, a feminine model adopted this Art Deco inspired swivel watch concept and paved the way for a whole world of aesthetic creativity, a universe in which watches became full-fledged pieces of jewellery.
Since its creation and through countless different versions, the Reverso has proved capable of infinite multiplicity while remaining truly unique. It remains the cult model of the Manufacture Jaeger-LeCoultre, one of the watch companies best known worldwide for the quality, precision and styling of its watches.
In celebrating the 80th birthday of the Reverso, Jaeger-LeCoultre wished to salute femininity by unveiling a new expression of this emblematic watch: the Grande Reverso Lady Ultra Thin, an original timepiece expressing the very essence of the Reverso personality: a marriage of tradition and nobility, an alliance of style and elegance.Each element in its name conveys what it represents: through its generous dimensions, this new watch intended as a tribute to its illustrious predecessor in 1931 displays reworked yet resolutely feminine proportions, while remaining a Reverso that is recognisable at first glance.
All the aesthetic codes of the Reverso are sublimated within this ultra-thin ladies’ version. The proportions of the case, the gadroons, the chapter ring, the numerals and the hands remain faithful to the Reverso spirit while proudly proclaiming their womanly charm. From the new cambered cradle or carrier to the new metal bracelet, each detail has been feminised, softened and rounded to endow this watch with a new face, a new character, and a new seduction. To ensure optimal comfort, the designers of this Reverso have made it ultra-thin (at just 7.2 mm thick), light and gently curved to mould the feminine wrist.
Women increasingly regard their watch as an essential style accessory, just like their handbag or their elegant shoes. And because each woman is unique, she looks for a unique watch… And what could be more unique that to own a personalised watch bearing initials, a drawing, or a secret symbol?
Wearing a Reverso, the legendary actor on the universal watchmaking stage, is never insignificant: it is a vivid token of attachment to fine craftsmanship, to a legend, and to extreme quality. Wearing the Grande Reverso Lady Ultra Thin powerfully expresses a certain vision of luxury, of glamour, and of extreme high-end watchmaking. It also embodies a taste for an
independent-minded spirit of self-affirmation and of daring to be different. And finally, it pays homage to women’s most cherished dreams…
The steel or 18-carat pink gold case houses either a Jaeger-LeCoultre Calibre 846 mechanical movement or a Jaeger-LeCoultre quartz movement driving the hour and minute functions.
The Grande Reverso Lady Ultra Thin also comes in 18-carat pink gold versions adorned with diamonds arranged in a redesigned horizontal or vertical pattern, while the adjustment crown is adorned with a precious stone that sets the final touch of seduction.
Whether fitted with a leather strap selected from a wide range of textures and colours, or with a metal bracelet, everything about the Grande Reverso Lady Ultra Thin conspires to make this a watch that truly reflects the image of the woman wearing it.
Today, choosing a Grande Reverso Lady Ultra Thin means entering an exclusive universe: that of watchmaking history, but also and above all a world of aesthetic refinement and technological perfection.
Grande Reverso Lady Ultra Thin: new, feminine, different, yet so intensely Reverso…
Diane Kruger, ambassador of Jaeger-LeCoultre is presenting the new Grande Reverso Lady Ultra Thin.
Celebrities are often requested to respond to a questionnaire corresponding to the famous “Chinese portrait”, including queries such as “If you were a flower, which one would you be?, If you were a colour, which one would you be?” , …
What if, just for once, the question was to be put differently by reversing the roles? What if a watch, the
Reverso by Jaeger-LeCoultre, was a woman, who would she be?
Who could best symbolise both one of the world’s most renowned watch manufacturers and its emblematic model, the famous Reverso?
Such a woman would of course need to be beautiful, appealing, brilliant, elegant and talented.
In Diane Kruger, the Manufacture Jaeger-LeCoultre has found its muse, its inspiration. The face and figure of this ballet dancer, fashion model and actress are known around the world. Countless fashion photos appearing in various magazines have enabled readers to appreciate her beauty, and around 30 films have revealed her talent in the world of movies and made her a global star.
Her blue eyes, blond hair, and graceful appearance, make a striking contrast with her forceful personality and sturdy character. A blend of absolute charm and strength of character…Both in real life and in front of the cameras, Diane Kruger expresses her free-spirited approach to life. Each of her appearances attracts attention and onlookers never fail to appreciate her choices, particularly in terms of aesthetics and fashion. An outfit, a piece of jewellery or another accessory worn by Diane Kruger will be observed and admired. By reinventing contemporary codes, she is steadily forging her very own style, the Kruger style.
A star both in Europe and in the United States, but also in Asia she epitomises beauty, talent, elegance and sophistication.
The paths of Diane Kruger and Jaeger-LeCoultre were fated to cross.
For three years now, Jaeger-LeCoultre has enjoyed the thrill of seeing its watches worn by the star on the most prestigious red carpets around the world, including that of the famous Venice International Film Festival. In addition to her role as inspirational muse, Diane Kruger has also become a Brand ambassador.
From the famous ‘Joaillerie 101’ to the most recent new launches, a wide variety of Reverso watches have been fortunate enough to grace her wrist – starting with the one she received for her 18th birthday!
2011 heralds the debut of the brand-new Grande Reverso Lady Ultra Thin, an original watch that the star was able to discover during the design phase in June 2010 when she paid a visit to the Manufacture in the Vallée de Joux, at a time when Artistic Director Janek Deleskiewicz was fine-tuning the last details…
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